How Conversations of the Black Experience Lead Two Creatives to Incorporate a Social Movement Through more Than Just Style

When graphic designer Justin Fulton and artist/cancer survivor, Andre D.Singleton met back in 2006, neither of them knew that their conversations about being Black in America would grow into a fashionable movement. 

In 2014, the Brooklyn-based duo joined forces to create The Very Black Project (TVBP). Beyond having the words “Very Black” on its T-shirts, TVBP is a pro-black movement that aims to support and promote the uniqueness of the Black culture through T-shirts and social activism.

Since 2014, TVBP has gained a massive amount of support. Actress and model Trae Harris has been seen wearing their gear. Fulton and Singleton have also made appearances at major festivals such as the Soul of Brooklyn Festival and Afropunk Music Festival. More recently, TVBP partnered with 14+ Foundation, a New York City based nonprofit that builds and operates schools in Africa. This organization uses proceeds from a special edition T-shirt and tote bag to build a school in Zambia.

For more on The Very Black Project, check out their Twitter, Tumblr and Instagram today.

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