The hardest thing to do as an indie artist is kickstart your career and get listens. There are many options to gain an audience: social media, playing festivals, or hooking up with a premier music service. The market is flooded with them: iHeartRadio, Pandora, Rhapsody, Amazon Prime Music, iTunes Radio, Spotify, and now introducing Tidal in conjunction with Jay-Z. What makes this service different from the others is the price for higher quality sound you’re looking at paying $19.99 a month for okay sound you’ll pay 9.99.
So what does this mean for indie musicians? Well, they get a percentage of the cut from the plays on the services, but not are indie artists are sold on the idea. Indie band Mumford & Sons recently said in an interview with the Daily Beast, “I’m not into is the tribalistic aspect of it—people trying to corner bits of the market, and put their face on it. That’s just commercial bullshit. ”
Tidal wave has presented itself to be a premier, luxury music service from it’s launch it was endorsed by several top-40 musicians. Indie breakout artists are the ones that will most benefit like Arcade Fire and Jack White who both started as lowly indie artists. It seems to be easier with subscriptions like Spotify where you can find a playlist and be exposed to something new artists.
It’s too early to tell how the company will do, but So Gutsy’s team would like to know what you think about Tidal. Is it a substantial platform for indie artists or just a platform for powerhouse artists to make profit? Sound off in our comment section.